Using the social media, three individuals arranged to get hundreds of people to show up at a Bristol UK mall for a lightsaber fight.
Via ScifiSquad.com.
Initially I thought this was a video put on by some kids, but it turns out it was a video put out by Craftsman Labs..ya you know those faboulous Craftsman handtools that have a life time warranty.
Is your company ready for social media? Perhaps, perhaps not. Embarking on a social media adventure is not for everyone, but it can be valuable. How can you tell if you are ready?