In this post we the reader are introduced to Google Sidewiki.

Google sidewiki allows those with the up to date Google toolbar to comment on any wiebsite that they visit. this will be in the form of a wiki. What are the implications of this new tool from Google? How will it affect online marketing if at all? In response posts, such as Google SideWiki: What Are the Implications for PR? the opinion that it will quickly become a spammers paradise has been expressed more than once. Many feel it is a great tool that advertisers need to embrace. Time will tell won't it.

The wise marketer, business owner, or PR rep will certainly install the Google toolbar with the Sidewiki and monitor the writing on their sites wiki. After what is the price the price of ignoring it?